Internet & Telecom
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
FILTER BY:
PROGRAM
2018 GOLD
2018 GOLD
Launch of platform "Other rules"
Despite the federal operator status, Tele2 was lagging behind competitors. Tele2 decided to focus on more profitable subscribers to reach its ambitious goals of growing the business further. Unfortunately, new target audience was already split between the competitors, also these people didn't take Tele2 seriously. How an operator for the "young and poor" could find favour with profitable subscribers? Tele2 has changed its approach to communication and decided to follow "Other rules" - with the help of unique product the operator decided to change existing market rules and limitations, disadvantageous to subscribers. As a result Tele2 turned from a pursuing player into the one who sets new rules in the category.
Brand:
Tele2
Client:
T2 Mobile LLC
Agency:
McCann Moscow
Language:
English, Russian
FINALISTS
CLARO
CUANDO MAMÁ LLAMA
CLARO
CUANDO TE CONECTAS, TODO ES MÁS CHÉVERE
Movistar
Con Movistar, esta Navidad provoca dar.
