Internet & Telecom
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
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2019 SILVER
AlfaNet
Lebanon is a market with limited spending and some of the most expensive internet globally.
With a government-imposed price that’s more expensive than their already expensive competition, Alfa struggled to sell their MBB service.
As we couldn’t compete, we found a different positioning to our product.
Based on the insight that the Lebanese always find a backup for infrastructural-problems, we introduced Alfanet as a Plan B to regular Wi-Fi.
Accordingly, 1year stock sold out in 5weeks and people stopped comparing Alfanet to competition and started seeing it as a PlanB.
Brand:
Alfa Tececommunication
Client:
Alfa Telecommunications
Agency:
Leo Burnett Beirut
Language:
English
2019 SILVER
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