Internet & Telecom
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
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2019 SILVER
Midiendo Los Datos En Horas Y Días
Esta es la historia de cómo Prepago Claro logró simplificar las recargas de datos y hacerlas más habituales en sus clientes, lanzando el nuevo servicio “apps a tu medida”. Un producto que, en tan sólo 3 meses, logró que más de 700mil colombianos empezaran a usar internet prepago con la compañía.
Brand:
Midiendo los datos en horas y días
Client:
Claro Colombia
Agency:
DDB Colombia
Language:
Spanish
2019 SILVER
The Uncovered
Tunisia is a welfare state that guarantees coverage for everyone, except the most vulnerable: Female farmers. These women cannot travel to enroll or keep-up with payments. Consecutive governments couldn't reach them for decades but national operator TT believed technology could.
94% farmers have phones and are TT clients. So the operator brought coverage to their phones through "Ahmini": A solution to register with a code and to pay with 1dt credit withdrawals.
After 6 weeks, the number of registered women grew by 18% giving thousands security for life.
Brand:
Tunisie Telecom
Client:
Tunisie Telecom
Agency:
J. Walter Thompson Tunis
Language:
English
FINALISTS
CLARO
CUANDO MAMÁ LLAMA
CLARO
CUANDO TE CONECTAS, TODO ES MÁS CHÉVERE
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