Internet & Telecom
Mobile network providers, high speed Internet access services, online services, bundled communications (internet, telephone, and TV), etc.
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2019 BRONZE
Champions of our hearts!
According to the analytical data of MegaFon, before the launch of the campaign, MegaFon TV had problems with fame. And so we decided to build a communication on a relevant association with football as the theme of the year, since MegaFon has been a sponsor of the Russian national football team for over 2 years now; and relevant informational networks - the Russian national team wins the Spanish national team.
Brand:
MegaFon / MegaFon.TV
Client:
MegaFon PJSC
Agency:
Re:evolution
Language:
English, Russian
2019 BRONZE
Befriend your grandma
Telecom category revenue is growing with Internet consumption, which is provided by young people. The proportion of elderly subscribers who do not use the mobile Internet is large. Tele2 decided to engage the age segment but not to lose young users.Tele2 saw in this a socially significant mission. Due to the lack of involvement in the Internet, older people are limited in communication with the closest ones. Tele2 decided to engage them on the Internet with the help of motivating teachers - grandchildren - and turned to them as part of the digital campaign “Add Grandma to Friends”.
Brand:
Tele2
Client:
T2 Mobile LLC
Agency:
McCann Moscow
Language:
English, Russian
2018 GOLD
Ukraine
The Ukraine campaign is another example of business courage, leadership and innovation of the Play company. We were the first to create a dedicated offer for calls and SMSs to Ukraine. We showed that we understand how important it is for TG to be in constant contact with family in Ukraine. We have prepared a nationwide advertising campaign in Ukrainian, in which the iconic Ukrainian star Okean Elzy performed. No wonder Play is the favorite brand of Ukrainians in Poland now.
Brand:
Pre-Paid Play
Client:
Play
Agency:
Grandes Kochonos
Language:
Polish
FINALISTS
Airtel
Giving India a lost piece of its history
T-Mobile Puerto Rico
Global, sin límites
Entel Perú
En familia ahorramos más con las nuevas Líneas Adicionales
