Travel & Tourism
Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.
Space Shot Introduction
The U.S. Space & Rocket Center bult a new thrill ride in the Spring of 1996 in an effort to reverse sagging attendance. Austin Kelley Advertising was charged with the assignment to develop an advetising campaign introducing the to teens and young adults in the trading area. Our objectives were to increase attendance by creating excitement about the new attraction at U.S Space & Rocket Center by focusing on the thrilling sensations of the ride. A second objective was to changed perception of the USSRC from a museum type image to a more contemporay, fun destination.
Brand: U.S. Space & Rocket Center
Client: United States Space & Rocket Center
Agency: Austin Kelley Advertising
Oklahoma Native America
Oklahoma was badly outspent by the competition and had a neutral to negative image as a vacation destination among in-state and out-of-state travelers. The campaign was designed to; reposition Oklahoma while at the same time increasing request for literature as well as actual visits to the state.
Brand: Oklahoma Tourism
Client: Oklahoma Tourism & Recreation Dept.
Agency: Ackerman McQueen
It's Different Out Here
By 1993 Norwegian Cruise Line, Which had once been the leader in the Caribbean cruise market, now found itself fourth in the category in terms of the number of berths sold. The "It's Different Out Here" campaign set out to reposition the line, by creating an image that tapped into consumers' romantic fantasies about cruising. As a result, NCL's image had been dramatically enhanced and awareness of the line has increased significantly. Most importantly, for the first time in over three years, NCL has successfully filled all of its berths, with its overall load factor increasing by 6 percentage points in 1995 over 1994.
Brand: Norwegian Cruise Line
Client: Norwegian Cruise Line
Agency: Goodby, Silverstein & Partners