Travel & Tourism
Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.
MOTT 1995 Summer Campaign
The Massachusetts tourism campaign is an effective, integrated and targeted campaign whose goal is to increase summer tourism. The advertising goal is to communicate all the great reasons to take a getaway vacation here and to do it in a way that separates Massachusetts from all the other destinations.
Brand: Massachusetts Tourism
Client: Massachusetts Office of Travel & Tourism
Agency: Houston Effler Herstek Favat
LOT Ethnic Campaign
Interest in LOT Polish airlines was on the decline, due to the declining perception of ethnic Poles about LOT as a quality airline. The challenge was to reverse this negativity and turn LOT's Polishness from a liability into a differentiating strength. Research after the campaign indicated that perceptions of LOT as a quality airline were reversed, and sales went up 21%.
Brand: LOT Polish Airlines
Client: LOT Polish Airlines
Agency: Anderson & Lembke, Inc.
Just What The Dr Ordered
The goal of the 1994 Just What the Dr Ordered marketing program is to remind loyal Dr Pepper users that Dr Pepper is a great tasting and refreshing soft drink that is, and always will be, part of their everyday life. This national campaign heightens the powerful bond between Dr. Pepper and its users throughout the country, relating its honest-to-goodness refreshment. The "Part of Me" music, with different arrangements for each commercial, is second to none in capturing these moments of American life, each targeted to sub segments of the target audience.
Brand: Dr. Pepper
Client: Dr. Pepper Snapple Group
Agency: Young & Rubicam New York