Travel & Tourism
Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.
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PROGRAM
2005 BRONZE
Meet Virginia
The goal of this campaign was to generate, on an annual basis, 100,000 discrete requests for the state's Travel Guide vacation planning brochure. In the seven months since the campaign began, there were 220,000 unique requests. This figure is 220% of the original, twelve-month objective and is nearly four times the average requests per month goal.
Brand:
Virginia Tourism Corporation
Client:
Virginia Tourism Corporation
Agency:
White & Partners
Language:
English
2004 GOLD
Can You Wait?
The most Pre-sold Un-built Ship in History! The "Can You Wait?" campaign developed to launch the QM2, Cunard's newest & most extravagant ocean liner, needed to generate awareness of the ship & sell 60% of total 2004 capacity by 11/30/03. The anticipation-building campaign targeted affluent, sophisticated adults, primarily women, & tempted them with all the reasons they couldn't & shouldn't wait for the chance to sail aboard the most luxurious ocean liner of our time. The maiden voyage sold out by July 2003, 6 months prior to the ship's launch. By September 2003 the ship was booking 20% ahead of pace, already at 60% of 2004 capacity, & she is on track to reach more than 70% of 2004 capacity by 11/30/03.
Brand:
CUNARD Line
Client:
Cunard Cruise Lines
Agency:
TBWA\Chiat\Day
Language:
English
2004 SILVER
Halloween Horror Nights 12
Waning interest in this key event was rekindled thanks to a scary character brought to life by the agency and featured in an even scarier ad campaign. The campaign was the first and only indication that this event was not the ìbeen there/done thatî event that people thought it was going to be. Attendance was up 64% vs. the previous year with no change in spending. Need we say more? Waning interest in this key event was rekindled thanks to a scary character brought to life by the agency and featured in an event scariers ad campaign. The campaign was the first and only indication that this event was not the "been there/done that" event that people thought it was going to be. Attendance was up 64% vs. the previous year with no change in spending. Need we say more?
Brand:
Universal Orlando Resort
Client:
Universal Orlando Resort
Agency:
davidandgoliath
Language:
English
FINALISTS
Tourism Australia
The Off Season
Gol Linhas Aéreas
¡Gracias por la propaganda!
Louvre Abu Dhabi
Personalised Impressionism
