Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.

FILTER BY:

PROGRAM

The Taste You've Been Looking For

The goal of 1994 The Taste You've Been Looking For marketing program is to communicate to diet beverage consumers, particularly diet soft drink users, that Diet Dr Pepper is a great tasting soft drink that tastes more like regular Dr Pepper. The cornerstone of the advertising program is the bold and innovative use of :15 units, rarely used by soft drink marketers. Such an aggressive yet focused use of :15 units allowed the advertising to focus on the taste claim, but also allowed Diet Dr Pepper to differentiate itself from the competitive fray.


Brand: Diet Dr. Pepper
Client: Dr. Pepper Snapple Group
Agency: Young & Rubicam New York

Wonderful Things are Happening

The primary objective of the ad campaign for the San Francisco Zoo was to prevent attendance from further decline. Young & Rubicam/SF created a campaign to change perceptions from dull and depressing to bright, fun and educational. Given the rapid decline in attendance over the last six years, the success of this campaign greatly exceeded expectations, with attendance surging to a 15% increase (to date) over last year.


Brand: The San Francisco Zoo
Client: The San Francisco Zoo
Agency: Y&R San Francisco

Mott's and Mott's


Brand: Mott's
Client: Mott's USA
Agency: JWT

2019_co_2019_e-29-353_hero_1 LA MÁQUINA DEL TIEMPO Máquina Del Tiempo
2019_us_2019_e-3873-815_hero_1 MGM National Harbor Every Day is Monumental
2019_co_2019_e-133-951_hero_1 ProColombia La Primera Campaña De Turismo Que Llega A Los Grammy.
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years