Travel & Tourism
Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.
If You Had A Garden
To a national audience that perceives Busch Gardens as a quiet botanical or beer garden, redefine the theme park as a "Thrill Garden." Increase visit interest by focusing on the park's coasters and rides in advertising that makes those thrills come alive in surprising fashion.
Brand: Busch Garden National
Client: Busch Entertainment Corporation
Agency: DDB Chicago
A Million Miles from Monday...In Illinois
Faced with minimal tourism product and surrounded by competitively superior states, the Illinois Bureau of Tourism has risen to the challenge and positioned itself not as a product-heavy desination, but one that offers a higher order benefit--reconnecting with loved ones and escaping for a gataway weekend a Million miles from Monday. The campaign has exceeded all expectations and prior benchmarks--making tourism the fastest growing industry in Illinios and generationg a staggering 264% increase in peak-season calls, exceeding the 20% goals 13 times.
Brand: Illinois Bureau of Tourism (IBOT)
Client: Illinois Bureau of Tourism
Agency: FCB Chicago
Make The Dream Come True
The "Make The Dream Come True" campaign was instrumental in dramatically reversing a significant four year attendance decline a Walt Disney World. Based on insights gained from a major consumer segmentation study, the intergrated campaign directly addressed each target's key issue reguarding a WDW vacation. "Make The Dream Come Tur" helped Walt Disney World have its most successful year ever!!
Brand: Walt Diseny World
Client: Walt Disney Parks & Resorts
Agency: Leo Burnett USA