Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.

2002 BRONZE

Greetings From Telluride

Following a 19% decline in skier visits and an increasing skew toward single, lower-spending extreme skiers, Telluride marketing management challenged Thomas & Perkins to attract skiing families to this hard-to-get -to destination ski resort. for the firs

Brand: Telluride
Client: Telluride Ski & Golf Company
Agency: Thomas & Perkins
Language: English

2001 GOLD

Stay Smart

By the time Holiday Inn Express joined the party, the hotel category's limited service segment had literally exploded in popularity; and consumers had a full dance card with well-established competitors. Our challenge: Not just to break in on the action and attempt business catch-up, but to establish category leadership. Our strategy was to COMMAND attention: To leverage talk value and pop culture pass along; to make a large bang with a small buck; to charm our way into consumers' cognition. We've not only met, but have exceeded, all our brand and business performance goals in, amazingly, a mere 3 years' time.

Brand: Holiday Inn Express
Client: Bass Hotels & Resorts, Inc.
Agency: Fallon
Language: English

2001 BRONZE

Anticipation

With mega resort-casinos offering bigger and nicer hotels, high-class entertainment options, a myriad of restaurants, and an altogether "cooler" gambling environment, Harrah's leveraged a key insight into the gamblers' psyche to create their "Anticipation" campaign. Using the tagline "Your Biggest Nights Happen Here," the campaign helped Harrah's increase their "most preferred casino" status while doubling their revenue.

Brand: Harrah's Entertainment, Inc.
Client: Harrah's Entertainment, Inc.
Agency: Carmichael Lynch
Language: English

FINALISTS

Tourism Australia The Off Season

Gol Linhas Aéreas ¡Gracias por la propaganda!

Louvre Abu Dhabi Personalised Impressionism