Travel & Tourism
Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.
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2006 BRONZE
Snap Happy
Gaining share of leisure travelers during summer months is critical for Embassy Suites. In the 2005 summer promotion period, the chain needed to generate an extra $10 million in revenue with minimal cost. This promotion generated more than $25 million in revenue and increased bookings on EmbassySuites.com by 81% while decreasing cost per booking more than 2004.
Brand:
Embassy Suites Hotels
Client:
Embassy Suites, Inc.
Agency:
\TEQUILA
Language:
English
2005 GOLD
Mission: SPACE
After a dramatic 3-year slide in attendance, Epcot set out to reverse the trend by putting a major effort behind the launch of its newest ride: Mission: SPACE. Not only did the campaign increase year-over-year attendance by +19%, it exceeded its incremental attendance goal (guests who visited Epcot specifically to ride this attraction), by +21%. key to its success was the campaign's ability to attract Walt Disney World's core family audience back to Epcot. Mission:SPACE had become the most successful attraction launch in Walt Disney world history.
Brand:
Epcot
Client:
Walt Disney Parks & Resorts
Agency:
Disney's Yellow Shoes Creative Group
Language:
English
2005 SILVER
Introducing the Roaming Gnome
How do you launch a new brand icon in 30 days and make him work hard immediately? Inspired by the growing phenomenon of garden gnome napping. Travelocity's future brand icon, the Roaming Gnome, was introduced through a guerilla teaser campaign built on the idea of helping Bill (the gnome's former owner) get his gnome back. The effort created a significant buzz for the new campaign with 1,554,000 microsite hits, 3,180 e-mails, 25,285 voicemails and significant press coverage. And after Travelocity's connection to the campaign was unveiled, brand momentum increased and site visits exceeded goals.
Brand:
Travelocity
Client:
Travelocity.com
Agency:
McKinney
Language:
English
FINALISTS
Uber
Trains, now on… Uber?! How Uber expanded into a new sector by turning its biggest weakness into a five star strength
The Ritz-Carlton
A Transformational Stay: Leaving The Ritz-Carlton Better Than You Arrived
Air France
Air France 90th anniversary
