Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.

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2000 SILVER

The Insider's Jamaica

Vacations at the small Hotels and Inns of Jamaica. Competing with major brands and resort chains throughout the Caribbean and in Jamaica, a collective marketing umbrella for this collection of small properties defined a new way to experience the Caribbean's most diverse and exciting destination.

Brand: Jamaica Tourist Board
Client: Jamaica Tourist Board
Agency: FCB New York
Language: English

2000 BRONZE

Never Underestimate The Importance Of A Good Night's Rest

The mid-tier hotel category has become crowded with new and expanding chains, making it more challenging for Courtyard by Marriott to differentiate itself. The "Never Underestimate the Importance of a Good Night's Rest" campaign was designed to elevate Courtyard by Marriott above the fray of feature and amenity based communication.

Brand: Courtyard By Marriott
Client: Marriott International, Inc.
Agency: Lowe and Partners
Language: English

1999 GOLD

Texas. It's Like A Whole Other Country.

Texas Tourism's "Texas. It's like a Whole Other Country" campaign utilized cable, print and Internet media to communicate that Texas has more unique and exciting experiences to offer than you ever imagined. The campaign produced 1.278 million requests for Texas travel information, exceeding the previous year's total responses by 8%. Visitors to Texas spent $942 million in fiscal year1998. Texas is now the 2nd most visited state in the country. Without the tax revenue generated by tourism, each Texas household would face an average of $667 in additional annual taxes.

Brand: Texas Dept. of Economic Development - Tourism
Client: Texas Department of Economic Development - Tourism
Agency: GSD&M
Language: English