Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.

2003 BRONZE

What's Your Request

The "What's Your Request" campaign changed perceptions of the Wyndham brand and expectations of other hotels in the category. We combined an operational idea and a marketing idea and were able to break through the clutter in the hotel category while changing perceptions of the Wynham brand. By positioning Wyndham as the only hotel that actually asked consumers what they wanted we established a stronger long-term relationship with our guests increasing loyalty. The campaign created an increase of over 300% in unaided awareness, generated over 500,000 By Request members and increased the number of guests staying two or more times by 67%.

Brand: Wyndham Hotels & Resorts
Client: Wyndham Hotels & Resorts
Agency: Kirshenbaum Bond + Partners
Language: English

2002 GOLD

Get Out There

In the face of unprecedented capacity growth un the cruise industry, coupled with Royal Caribbean's capacity growth, the "Get Out There" campaign was launched to generate increased demand for Royal Caribbean's vacations. The campaign targeted a consumer mindset and successfully raising brand preference by 68%, increasing web traffic by 400% and growing Royal Caribbean's booking by 45%.

Brand: Royal Caribbean International
Client: Royal Caribbean International
Agency: Arnold Worldwide
Language: English

2002 SILVER

Vacation that everyone Thinks is Just for them

Since the launch of its 1st ship in 1998, Disney Cruise Line has been a leader in family cruise vacations. However, with the launch of a2nd ship doubling capacity and a decline in the advertising budget, Disney Cruise Line faced a major challenge in filling both ships as the competition increased spending and added family friendly amenities. to fill both ships, the key was to communicate that a Disney Cruise Line vacation is a "Vacation That Everyone thinks Is Just For them"--from the kids' and parents' perspective.

Brand: Disney Cruise Line
Client: Disney Cruise Line
Agency: Leo Burnett USA
Language: English

FINALISTS

Uber Trains, now on… Uber?! How Uber expanded into a new sector by turning its biggest weakness into a five star strength

The Ritz-Carlton A Transformational Stay: Leaving The Ritz-Carlton Better Than You Arrived

Air France Air France 90th anniversary