Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.

2002 SILVER

Double Points

Holiday Inn Express was charged with the task of revitalizing room sales with a competitively inferior promotional offer. Our marketing challenge: Make the deal look good; and make it actionable. The communication focus became: get the promotional details across, but leverage the brandís personality and equity in ìSmartî to make the offer compelling.

Brand: Holiday Inn Express
Client: Holiday Inn Express
Agency: Fallon Worldwide
Language: English

2002 BRONZE

Greetings From Telluride

Following a 19% decline in skier visits and an increasing skew toward single, lower-spending extreme skiers, Telluride marketing management challenged Thomas & Perkins to attract skiing families to this hard-to-get -to destination ski resort. for the firs

Brand: Telluride
Client: Telluride Ski & Golf Company
Agency: Thomas & Perkins
Language: English

2001 GOLD

Stay Smart

By the time Holiday Inn Express joined the party, the hotel category's limited service segment had literally exploded in popularity; and consumers had a full dance card with well-established competitors. Our challenge: Not just to break in on the action and attempt business catch-up, but to establish category leadership. Our strategy was to COMMAND attention: To leverage talk value and pop culture pass along; to make a large bang with a small buck; to charm our way into consumers' cognition. We've not only met, but have exceeded, all our brand and business performance goals in, amazingly, a mere 3 years' time.

Brand: Holiday Inn Express
Client: Bass Hotels & Resorts, Inc.
Agency: Fallon
Language: English

FINALISTS

Uber Trains, now on… Uber?! How Uber expanded into a new sector by turning its biggest weakness into a five star strength

The Ritz-Carlton A Transformational Stay: Leaving The Ritz-Carlton Better Than You Arrived

Air France Air France 90th anniversary