Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.

1997 SILVER

Make The Dream Come True

The "Make The Dream Come True" campaign was instrumental in dramatically reversing a significant four year attendance decline a Walt Disney World. Based on insights gained from a major consumer segmentation study, the intergrated campaign directly addressed each target's key issue reguarding a WDW vacation. "Make The Dream Come Tur" helped Walt Disney World have its most successful year ever!!

Brand: Walt Diseny World
Client: Walt Disney Parks & Resorts
Agency: Leo Burnett USA
Language: English

1997 BRONZE

Space Shot Introduction

The U.S. Space & Rocket Center bult a new thrill ride in the Spring of 1996 in an effort to reverse sagging attendance. Austin Kelley Advertising was charged with the assignment to develop an advetising campaign introducing the to teens and young adults in the trading area. Our objectives were to increase attendance by creating excitement about the new attraction at U.S Space & Rocket Center by focusing on the thrilling sensations of the ride. A second objective was to changed perception of the USSRC from a museum type image to a more contemporay, fun destination.

Brand: U.S. Space & Rocket Center
Client: United States Space & Rocket Center
Agency: Austin Kelley Advertising
Language: English

1996 GOLD

Oklahoma Native America

Oklahoma was badly outspent by the competition and had a neutral to negative image as a vacation destination among in-state and out-of-state travelers. The campaign was designed to; reposition Oklahoma while at the same time increasing request for literature as well as actual visits to the state.

Brand: Oklahoma Tourism
Client: Oklahoma Tourism & Recreation Dept.
Agency: Ackerman McQueen
Language: English

FINALISTS

Tourism Australia The Off Season

Gol Linhas Aéreas ¡Gracias por la propaganda!

Louvre Abu Dhabi Personalised Impressionism