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Texas Dept. of Economic Development - Tourism
Texas. It's Like A Whole Other Country.

RAN IN: United States

CLIENT
Texas Department of Economic Development - Tourism

AGENCY
SUMMARY

Texas Tourism's "Texas. It's like a Whole Other Country" campaign utilized cable, print and Internet media to communicate that Texas has more unique and exciting experiences to offer than you ever imagined. The campaign produced 1.278 million requests for Texas travel information, exceeding the previous year's total responses by 8%. Visitors to Texas spent $942 million in fiscal year1998. Texas is now the 2nd most visited state in the country. Without the tax revenue generated by tourism, each Texas household would face an average of $667 in additional annual taxes.

CASE STUDY

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Language: English