Travel & Tourism
Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.
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PROGRAM
1997 SILVER
Make The Dream Come True
The "Make The Dream Come True" campaign was instrumental in dramatically reversing a significant four year attendance decline a Walt Disney World. Based on insights gained from a major consumer segmentation study, the intergrated campaign directly addressed each target's key issue reguarding a WDW vacation. "Make The Dream Come Tur" helped Walt Disney World have its most successful year ever!!
Brand:
Walt Diseny World
Client:
Walt Disney Parks & Resorts
Agency:
Leo Burnett USA
Language:
English
1997 BRONZE
Space Shot Introduction
The U.S. Space & Rocket Center bult a new thrill ride in the Spring of 1996 in an effort to reverse sagging attendance. Austin Kelley Advertising was charged with the assignment to develop an advetising campaign introducing the to teens and young adults in the trading area. Our objectives were to increase attendance by creating excitement about the new attraction at U.S Space & Rocket Center by focusing on the thrilling sensations of the ride. A second objective was to changed perception of the USSRC from a museum type image to a more contemporay, fun destination.
Brand:
U.S. Space & Rocket Center
Client:
United States Space & Rocket Center
Agency:
Austin Kelley Advertising
Language:
English
1996 GOLD
Oklahoma Native America
Oklahoma was badly outspent by the competition and had a neutral to negative image as a vacation destination among in-state and out-of-state travelers. The campaign was designed to; reposition Oklahoma while at the same time increasing request for literature as well as actual visits to the state.
Brand:
Oklahoma Tourism
Client:
Oklahoma Tourism & Recreation Dept.
Agency:
Ackerman McQueen
Language:
English
FINALISTS
Uber
Trains, now on… Uber?! How Uber expanded into a new sector by turning its biggest weakness into a five star strength
The Ritz-Carlton
A Transformational Stay: Leaving The Ritz-Carlton Better Than You Arrived
Air France
Air France 90th anniversary
