Travel & Tourism

Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.

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1990 GOLD

The Spirit of Massachusets Is The Spirit of America

The campaign objectives were twofold. The first was to build awareness of the variety of travel experiences Massachusetts offers among the people that represent the most frequent potential visitors. The second objective was to stimulate interest and deliver a call to action to motivate prospects to request information and ultimately plan travel thereby increasing overall tourist volume.

Brand: Massachusetts Office of Travel & Tourism
Client: Massachusetts Office of Travel & Tourism
Agency: Hill Holliday Connors Cosmopulos Inc.
Language: English