Travel & Tourism
Cruises, hotels, resorts, amusement parks, recreational, travel tours, travel websites and booking services, etc.
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2016 BRONZE
2015 GOLD
How North America Discovered The Worlds Best Travel Secret
With the largest number of properties and over 1 million guests a day, Booking.com is planet earths number one accommodation site. The problem was search marketing efforts were reaching the point of diminishing returns and brand recognition was near zero; Booking.com needed to be top of mind not just top of search results. As a consequence of our communications, North American bookings surged and the nation went from thinking Booking.Who? to saying Booking.YEAH.
Brand:
Booking.com
Client:
Booking.com
Agency:
Wieden+Kennedy Amsterdam
Language:
English
2014 GOLD
Zooglies: Unleashing a Child's Imagination
The Lincoln Children's Zoo would have no new exhibits in 2012. Nor would it have even a single new animal to attract potential visitors. If it were to be the comeback year that was so desired, it would have to do so in the face of intense competition from an everlasting rival, and zero new selling points to tout to potential members and visitors. We brought in the experts kids to solve this one. Their imaginations brought us the Zooglies and led to the Zoo setting an all-time attendance record.
Brand:
Lincoln Children's Zoo
Client:
Lincoln Children's Zoo
Agency:
Bailey Lauerman
Language:
English