Restaurants
Quick Service, casual dining, mid-scale, white table cloth and other restaurants.
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2021 GOLD
Moldy Whopper
The fast food industry’s reputation is built on artificiality. Over the last five years, Burger King had been working hard to shatter this perception, ridding our food of artificial sources. By 2020, we'd finally achieved a 100% real version of the Whopper. To break from the industry’s bad reputation, we’d confront people with something undeniable: REAL food shouldn’t last forever. Moldy Whopper did just that, breaking all the rules in food advertising. Our bold move paid off: Quality ingredient perception: +26% Visitation consideration: +22.8% Whopper sales: +14% Total impressions: 2.9B
Brand:
Burger King
Client:
Restaurant Brands International
Agency:
INGO Stockholm
Language:
English
2021 GOLD
#ChickenWars
How many social campaigns with no paid media earn $113.5 million worth of media and lead to 13% same-store sales growth and an additional $1 billion in system-wide sales for the year? It doesn’t happen by chance. We set out to make Popeyes Chicken Sandwich wildly famous. And our “instant” success was a year in the making as we market-tested our sandwich and cultivated our fanbase, particularly among Black Twitter, a highly influential, hyper-creative group of Twitter users. When our moment came, we knew exactly what to tweet start #ChickenWars.
Brand:
Popeyes Louisiana Kitchen
Client:
Restaurant Brands International
Agency:
GSD&M
Language:
English
2021 SILVER
Ring King
With competitors investing big media dollars to reign supreme in the delivery space, we needed to innovate to launch Burger King’s Uber Eats partnership. That’s where the Ring doorbell camera came in. By having the King himself make hundreds of deliveries to homes with Ring doorbell cameras, we hacked how people use their cameras and turned the front door into a content creator that moved the needle. We doubled conversation about Burger King delivery and drove Uber Eats sales growth by 93% with just $300K.
Brand:
Burger King
Client:
Restaurant Brands International
Agency:
MullenLowe U.S.
Language:
English
FINALISTS
Papa John's
Doritos Cool Ranch Papadia Was ‘My Idea’
McDonald's
Mates make it Macca's
KFC
KFC's Left-Handed Menu
