Restaurants

Quick Service, casual dining, mid-scale, white table cloth and other restaurants.

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2020 BRONZE

The UK's Number 1 Chicken Shop

In 2018, KFC was the overlooked middle child in QSR. As the category fragmented, the brand had been losing market share to its cheaper competitors; we needed to win back penetration while defending a premium price.

Brand: KFC
Client: KFC
Agency: Mother London
Language: English

2020 BRONZE

The Difference is Real: Chipotle's Radically Transparent Return

After recovering from a crisis, Chipotle needed to reclaim category leadership. So in a world craving honesty and action, they decided the only way to lead was to show they had nothing to hide. With a radically transparent anti-advertising campaign, Chipotle used every communication to prove how “The Difference Is Real,” from how they sourced ingredients to cooked them fresh every day, like no other national restaurant could honestly say. Consumer confidence rebounded, leading to four quarters of double-digit sales growth and doubling the stock price in a year.

Brand: Chipotle
Client: Chipotle Mexican Grill
Agency: Venables Bell & Partners
Language: English

2020 BRONZE

KFC - The Most Delicious Union of All Time

Fast food is a highly competitive and crowded category. To stand out and successfully launch Chicken & Waffles, we bucked category conventions for limited-time offers (LTO’s), which typically favor hard-working “food porn” executions. Instead, we brought together two advertising icons—Colonel Sanders and a life-size bottle of Mrs. Butterworth’s syrup—to serve as an engaging and absurd visual metaphor for the product. The Colonel and Mrs. Butterworth’s ensuing love affair got fast food eaters and the national media talking, brought in new customers, and delivered KFC’s best sales window in years.

Brand: KFC
Client: KFC
Agency: Wieden+Kennedy
Language: English