Restaurants

Quick Service, casual dining, mid-scale, white table cloth and other restaurants.

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Quesalupa is #BiggerThan

Taco Bell needed to launch its next big product, the Quesalupa, in the Super Bowl. When brand conversation drops off less than 24-hours after the game ends, Taco Bell needed to flip the script on how a product traditionally launches in the Super Bowl by building hype well before kick-off. To become a part of pop culture, we took a page from the biggest pop icons in music and followed their lead to make Quesalupa #BiggerThan. Sales goals quadrupled and we increased brand affinity among fans by 19%.


Brand: Taco Bell
Client: Taco Bell
Agency: Deutsch LA

Don't Stop Me Now


Brand: Domino's Pizza
Client: Domino's Pizza
Agency: Flock linked by Isobar

Breakfast Defect from the Routine Republic

To sell more at breakfast time, Taco Bell needed to go head-to-head with breakfast monolith McDonalds. We appealed to our targets rebellious streak by positioning McDonalds as a totalitarian regime that brainwashes people into a mindless breakfast routine from which only the brave escape. Our campaign aped the structure of insurgent movements to recruit Breakfast Defectors. Our aggressive approach made 1,000 news stories and 30,000 social media mentions and drove a 20% increase in Taco Bells breakfast traffic and a 16% increase in sales.


Brand: Taco Bell
Client: Taco Bell
Agency: Deutsch LA

2019_us_2019_e-3693-574_hero_1 Burger King Turning Their Tweets Against Them
2019_sg_2019_12_hero_1 Pizza Hut Foodies Anonymous
2019_us_2019_e-4224-309_hero_1 McDonald's World Cup
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