Restaurants

Moldy Whopper

The fast food industry’s reputation is built on artificiality. Over the last five years, Burger King had been working hard to shatter this perception, ridding our food of artificial sources. By 2020, we'd finally achieved a 100% real version of the Whopper. To break from the industry’s bad reputation, we’d confront people with something undeniable: REAL food shouldn’t last forever. Moldy Whopper did just that, breaking all the rules in food advertising. Our bold move paid off:Quality ingredient perception: +26%Visitation consideration: +22.8%Whopper sales: +14%Total impressions: 2.9B

Brand: Burger King
Client: Burger King
Agency: INGO Stockholm
Language: English

Everything you want from a burger

The new communication which was focusing on entertainment and presenting Maestro as a trigger for funny stories resulted in touching the emotions of people who haven’t been convinced so far to try Maestro burger. The campaign effectively increased Maestro penetration, which was visible in the increased daily number of Maestro sold per thousand transactions by 64.5%! It was achieved for the most expensive burger on the regular menu during the pandemic, when 61% of Poles declared cutting their spendings.

Brand: McDonald's Poland
Client: McDonald's Poland
Agency: DDB Warszawa Sp. z o.o.
Language: English

Moldy Whopper

Brand: Burger King
Client: Burger King Global
Agency: INGO Stockholm
Language: English