Quick Service, casual dining, mid-scale, white table cloth and other restaurants.



KFC – The Duo of Two Generations’ Idols

In 1988, KFC entered China market, meanwhile The Little Tigers debuted becoming the most popular idol group in Asia. In 2018, KFC has already become a leader in the industry, while TFboys becomes an influential Chinese idol group. In the past 30 years, KFC witnessed great changes both in China market and people's lives. During the new year, with one classic song "love" sung by two idol groups, KFC recalls the memory of two generations and brings them back to KFC for the taste that never changed in 30 years.

Brand: KFC
Client: Yum! China
Agency: Isobar China Group

The end of voice era

After the launch, Vodafone still could not get market leadership. So we chose the unlimited 3G as the flagship of our communication to get the victory. We have shown that with the introduction of the new “Unlimited 3G” tariff, the world is changing. All existing stereotypes and rules of mobile communication are destroyed and a completely new world begins. We chose ONUKA – the frontwoman of the band Natalia Zhyzhchenko to play the main role in the project. The campaign became our first loud victory over Kyivstar!

Brand: Vodafone Ukraine
Client: Vodafone Ukraine

Ruffling the Feathers of the Chicken Establishment

The Naked Chicken Chalupa was an all-new product that was sure to turn heads for all the wrong reasons. It was a taco with a shell made entirely out of fried chicken. And we were Taco Bell, a brand known for seasoned beef, nacho cheese and tortillas. What business did we have selling such a bizarre fried chicken product? But by pitting ourselves directly against fried chicken conventions like breasts and drumsticks our launch was successful, outperforming the Taco Bell limited-time-offer (LTO) sales average by 50%.

Brand: Taco Bell
Client: Taco Bell
Agency: Deutsch LA

2019_us_2019_e-3693-574_hero_1 Burger King Turning Their Tweets Against Them
2019_sg_2019_12_hero_1 Pizza Hut Foodies Anonymous
2019_us_2019_e-4224-309_hero_1 McDonald's World Cup

Filter by:
+ Add More Filters

To browse winners in this category from previous years