Food

Fresh, packaged and frozen foods both regular and diet/light.

FILTER BY:

PROGRAM

2023 SILVER

Magnum Classic

Magnum Classics were losing attractiveness for cheaper or more innovative alternatives. To revert this sales drop scenario, we needed to reinforce Magnum’s quality perception. And a cultural shift led us to a powerful insight: younger generations consume more culture from the past, meaning that good things don’t get old, they get classic. With this fresh way of seeing aging, we created a beautiful campaign that celebrated timeless classics, like the pleasure of indulging in a Magnum, increasing in 22% Classics sales, +4.5-points in Better Quality and +11-points in Purpose perception.

Brand: Magnum Classic
Client: Unilever Foods & Refreshments Global BV
Agency: LOLA MullenLowe
Language: English

2023 SILVER

The Tuna Language

With Ramadan approaching, Sidi Ali is on a mission to outshine the big players in the canned tuna market. In Tunisia, tuna transcends mere ingredients; Tunisians sprinkle it in everything, infusing their dishes with that unmistakable Tunisian taste. So, we concocted the Tuna Language, a language that revisits the terminology of Tunisian tuna dishes using the suffix "tonn” and introduced it into everyday chit-chat. Sidi Ali scored the 3rd most memorable ad during Ramadan, leapt 7 positions in brand awareness and snagged the #1 market share.

Brand: Sidi Ali
Client: BK Food
Agency: Wunderman Thompson Tunis
Language: English

2023 SILVER

Oath for Her

Pakistan has a shortage of doctors as 77% of female doctors do not practice medicine after graduating due to societal and family pressures. The kitchen and home duties force them to breath the oath they took as doctors to serve their patients. By asking families to take an oath for her, Shan Foods reminded everyone that cooking food is not one person's responsibility. In the on going partnership with Sehat Kahani we have brought back 550+ doctors into the field.

Brand: Shan Foods
Client: Shan Foods (Pvt.) Limited
Agency: BBDO Pakistan
Language: English