Food
Fresh, packaged and frozen foods both regular and diet/light.
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2023 GOLD
Burgers. Love. Hellmann's
Hellmann's, a newly launched brand for retail in Pakistan wanted to make its consumers aware that the taste they had been loving in restaurant burgers for years was Hellmann’s. Hellmann's was present for sale in HORECA channel, but this was the first time it was being made available for retail. Hence, a 3-episode digital series was launched where the host Anoushay Ashraf explored the most popular burger joints of Pakistan and revealed their secret recipe to the audience.
Brand:
Hellmann's Mayonnaise
Client:
Unilever Pakistan Limited
Agency:
Symmetry Group
Language:
English
2023 SILVER
Love Your Gut
‘Love Your Gut’ by Dutchie Yoghurt proved to drive a bigger purpose on the most overlooked health, the Gut Health, admist the rising trend of functional food. The campaign strategically makes the matter easy to digest by ‘metaphor-ing’ how we take care of Gut to the familiar behavior of e-commerce… a delivery that never arrives. In the end, a new health agenda of ‘loving your gut before anything’ was formed, with outstanding results of surpassing KPI by 56% and closing the gap by turning from an irrelevant flavorful snack to functional food.
Brand:
Dutchie
Client:
Dutch Mill
Agency:
Ogilvy Bangkok
Language:
2023 SILVER
Magnum Classic
Magnum Classics were losing attractiveness for cheaper or more innovative alternatives. To revert this sales drop scenario, we needed to reinforce Magnum’s quality perception. And a cultural shift led us to a powerful insight: younger generations consume more culture from the past, meaning that good things don’t get old, they get classic. With this fresh way of seeing aging, we created a beautiful campaign that celebrated timeless classics, like the pleasure of indulging in a Magnum, increasing in 22% Classics sales, +4.5-points in Better Quality and +11-points in Purpose perception.
Brand:
Magnum Classic
Client:
Unilever Foods & Refreshments Global BV
Agency:
LOLA MullenLowe
Language:
English
FINALISTS
Olper's Cheese
Olper's Cheese 'Breakfast ki Jaan'
Philadelphia
The Power of Friendship: How Behavioural Science Helped Philadelphia Fight Back Against Supermarket Own Brands in Tough Economic Times
McVitie's
Growing fortunes of a True Original with imitators
