Food

Fresh, packaged and frozen foods both regular and diet/light.

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2023 GOLD

Nestlé EVERYDAY-Packaged Foods

Nestlé EVERYDAY’s Tum Mein Hai Kuch Khaas 2021 campaign was launched after a 3-year hiatus. Prior to the relaunch, even though the specialized tea creamer left everyone who tried it desiring for more, the brand’s sales and household penetration were on a downward trajectory, leaving much to be desired. The new campaign turned the situation on its head and was triumphant in not only meeting but surpassing all set brand KPIs.

Brand: Nestle EVERYDAY
Client: NESTLE
Agency: IAL SAATCHI & SAATCHI
Language: English

2023 GOLD

Burgers. Love. Hellmann's

Hellmann's, a newly launched brand for retail in Pakistan wanted to make its consumers aware that the taste they had been loving in restaurant burgers for years was Hellmann’s. Hellmann's was present for sale in HORECA channel, but this was the first time it was being made available for retail. Hence, a 3-episode digital series was launched where the host Anoushay Ashraf explored the most popular burger joints of Pakistan and revealed their secret recipe to the audience.

Brand: Hellmann's Mayonnaise
Client: Unilever Pakistan Limited
Agency: Symmetry Group
Language: English

2023 SILVER

Love Your Gut

‘Love Your Gut’ by Dutchie Yoghurt proved to drive a bigger purpose on the most overlooked health, the Gut Health, admist the rising trend of functional food. The campaign strategically makes the matter easy to digest by ‘metaphor-ing’ how we take care of Gut to the familiar behavior of e-commerce… a delivery that never arrives. In the end, a new health agenda of ‘loving your gut before anything’ was formed, with outstanding results of surpassing KPI by 56% and closing the gap by turning from an irrelevant flavorful snack to functional food.

Brand: Dutchie
Client: Dutch Mill
Agency: Ogilvy Bangkok
Language: