CLIENT
NESTLE
Adnan Tariq, Marketing Manager Tea Enhancement
AGENCY
Nida Haider, Managing Partner
Imtisal Abbasi, Managing Partner
Batool -E-Azra, Chief Client Officer
Fizza Shah, Executive Creative Director
Shayan Ahmad Zia, Account Director
Mirza Omer , Associate Creative Director
Merab Norris, Senior Planner
Ali Imran Memon, Head of Media and Digital Acceleration
Pak Media Communications (Publicis Media)
Zeb Qamar, Client Relationship Director
Fizzah Shahid, Associate Director
Azeem Arslan, Business Lead
Ansha Ahmed, Assistant Manager
Fazeel Jalali , Manager Digital
Munim Malik, Senior Media Buyer
Hoor Khwaja, Manager Buying
Waleed Ahmed, Buying Lead
Haroon Masood, Digital Lead
Khadija Abbasi, Media Planner
Ali Ahmad Zaidi, Media Planner
Hassam Azhar, Social Listener
Muhammad Hassam, Data Analytics Lead
SUMMARY
Nestlé EVERYDAY’s Tum Mein Hai Kuch Khaas 2021 campaign was launched after a 3-year hiatus. Prior to the relaunch, even though the specialized tea creamer left everyone who tried it desiring for more, the brand’s sales and household penetration were on a downward trajectory, leaving much to be desired. The new campaign turned the situation on its head and was triumphant in not only meeting but surpassing all set brand KPIs.
