Food

Fresh, packaged and frozen foods both regular and diet/light.

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2022 GLOBAL GRAND CONTENDER

Take care of your digestion, take care of yourself

Donat rebranding was a daring move, when considering more than 100 years of tradition of the brand in the territory of solving digestion problems, and a big base of loyal consumers, who buy it for this functionality. Source limitation and consequentially a changed business strategy – from volume to value – were the reason to look wider. The real masterpiece lies in new product design and communication platform, which – verified before launch – brought a message of the change in a relevant way, keeping the brand trustworthy.

Brand: Donat
Client: Atlantic Droga Kolinska (FMCG company)
Agency: LUNA TBWA
Language: English

2022 GLOBAL GRAND CONTENDER

A Social Project Became a Great Beer

It is truly rare for a beer to be born out of circumstances as unexpected as Nuestra Siembra. Created from a social program designed to change historical injustice for thousands of farmers, and in the middle of a pandemic that revealed both their value and vulnerability. Beyond just launch a beer we launched Sowing by Contract which brought together thousands of farmers, more than 30k beneficiaries, and the government around the creation of a fair and purpose beer. A world News: +US$2.2Million in FreePress.One of the 3 best ABinBev innovations.

Brand: NUESTRA SIEMBRA
Client: CERVECERIA NACIONAL
Agency: FANTASTICA-BOMBAI
Language: English

2022 GLOBAL GRAND CONTENDER

The best side of Molokija

Molokija brand found the solution despite limited advertising budget and powerful competitors' activity. The Brand has stood out and found its own communication niche in the category. Rebranding has been conducted, which led to changes in product packaging so that product ingredients are now the most essential highlighted detail. Сhanges mentioned above and elaborately planned cross-media activity led us to increase OFF-TAKE indexes significantly. As a result, both White Yoghurt and Kefir became No. 1 in the market share in terms of hryvnias and tonnage from February till May 2021.

Brand: Molokija
Client: PrJSC “Ternopilskii Molokozavod”
Agency: Starcom Ukraine
Language: English