Food

Fresh, packaged and frozen foods both regular and diet/light.

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2023 BRONZE

Nido 1+ Triple Action Protection

NESTLÉ NIDO is a brand of great heritage. However, with multiple competitors coming into the market and having diverse offerings in the Growing Up Formula category, the brand was losing out in sales to the competitors. There was a dire need to reframe the value of NIDO GUFs to improve sales and recruitment. Rooted deep in consumer insight of letting the child explore if his/her nutrition is adequate, the brand introduced a new proposition of Triple Action Protection, that didn't just offer Gut Defense, but also Immune and Respiratory Defenses.

Brand: Nestlé GUF 1+
Client: NESTLE
Agency: RED Communication Arts (Pvt) Ltd
Language: English

2023 BRONZE

Mayo Tackles Food Waste

The mayonnaise category and Hellmann’s experienced sales decline. While America knows and loves Hellmann’s, it often only comes to mind as a condiment for making sandwiches tasty. We defined a new, meaningful role for the brand – Hellmann’s as an ingredient to reduce food waste, an ingredient to transform disparate, leftover ingredients into delicious dishes. We used the second largest day of food waste, Super Bowl, as the campaign platform. The result: +16.8% sales lift while motivating 71% to reduce food waste at home.

Brand: Hellmann's Best Foods
Client: Unilever (United States)
Agency: WUNDERMAN THOMPSON
Language: English

2023 GLOBAL GRAND

For when it's time: Extra gum's pandemic comeback

Extra Gum needed to kickstart brand recovery after the significant impact of prolonged COVID-19 social distancing. Rather than reinvent itself, the brand leaned into the problem and its core benefit in order to own the upcoming cultural moment of a post-vaccination social reemergence. Extra out-performed category growth by 73.6%, broke earned media records by 7.6% and grew unaided brand awareness by 30%.

Brand: Extra Gum
Client: Mars Wrigley
Agency: Energy BBDO
Language: English