NESTLE

Ogilvy Pakistan *Lead Agency

Ayesha Rehman, Senior Account Manager
Aimen shahid, Creative Director
Abdul Saboor, Business Director
Nashmia Irfan, Senior Planner
Sadia Qutubuddin, Executive Creative Director
Habiba Gillani, Group Art Director

Pak Media Communications (Publicis Media)

Zeb Qamar, Client Relationship Director
Fizzah Shahid, Group Strategy & Planning
Haris Masood, Category Lead
Taimoor Imran, Media Planner
Fizzah Iftikhar, Media Planner

NESTLÉ CERELAC’S mission is to provide the right nutrition to children at the time of complementary feeding. However, the category is dominated by homemade food as it is considered an inherent part of our culture. We created a behavior shift by focusing on the two key decision influencers that impact our mothers and convincing them that NESTLÉ CERELAC is the right choice for smart moms. We achieved healthy brand growth through +200 Bps in Repurchase, +200 Bps in Recommended by Doctors, and +200 Bps in Recommended by Friends & Family.