Food

Fresh, packaged and frozen foods both regular and diet/light.

FILTER BY:

PROGRAM

2023 SILVER

Olper's Dairy Cream - Goodness Bharjaye

Despite having half the marketing spend as compared to our competitor, by using our TV spends efficiently, and leveraging on established cooking platforms, we were able to build association of Olper’s Cream with creaminess and thick texture, and key consumption occasions i.e. mainly breakfast, followed by as an ingredient for both savory and sweet dishes. This resulted in us capturing a larger market share, from 19% to 28% in one year.

Brand: Olper's Dairy Cream
Client: Friesland Campina
Agency: Adcom Pvt. Ltd.
Language: English

2023 SILVER

From Food To Mood: How Velveeta Won a New Generation

After a century on shelf, Velveeta’s brand power had faded. Private label pricing and new better-for-you brands made it harder than ever to sustain sales and relevance. Velveeta needed a breakthrough creative approach to find fresh cultural currency and get cash registers ringing. By moving the brand from nostalgic food to bold mood, positioning Velveeta as an outrageous pleasure lifestyle, we attracted a new generation of customers, boosted category dollar share and created waves of impact in youth subcultures like beauty, fashion and nightlife.

Brand: Velveeta
Client: Velveeta
Agency: Johannes Leonardo
Language: English

2023 BRONZE

Vrijedi ponoviti

Uz nemogućnost dostizanja strelovitog trenda rasta konkurencije, prije kampanje „Vrijedi ponoviti“ rezultati Leda imali su negativnu putanju te je pozicija na tržištu bila značajno ugrožena. Oporavak od pandemije donio je rast konkurentima u segmentu obiteljskog sladoleda, što Ledo nije uspijevao pratiti. Kampanja je premašila postavljene poslovne, marketinške i komunikacijske ciljeve. Uz izvanredan kratkoročni i dugoročni prodajni potencijal, kampanja se našla u najboljih 0,4% ikad testiranih u Europi. Ledo je 2022. zaustavio rast konkurencije, jedini na tržištu ostvario rast vrijednosnog tržišnog udjela te premašio rast tržišta vrijednosno i količinski.

Brand: Ledo
Client: Ledo Plus d.o.o.
Agency: Šanavala
Language: Croatian