Food

Magnum Classic

Brand: Magnum Classic
Client: Unilever Foods & Refreshments Global BV
Agency: LOLA MullenLowe
Language: English

The Tuna Language

With Ramadan approaching, Sidi Ali is on a mission to outshine the big players in the canned tuna market. In Tunisia, tuna transcends mere ingredients; Tunisians sprinkle it in everything, infusing their dishes with that unmistakable Tunisian taste. So, we concocted the Tuna Language, a language that revisits the terminology of Tunisian tuna dishes using the suffix "tonn” and introduced it into everyday chit-chat. Sidi Ali scored the 3rd most memorable ad during Ramadan, leapt 7 positions in brand awareness and snagged the #1 market share.

Brand: Sidi Ali
Client: BK Food
Agency: Wunderman Thompson Tunis
Language: English

From Food To Mood: How Velveeta Won a New Generation

After a century on shelf, Velveeta’s brand power had faded. Private label pricing and new better-for-you brands made it harder than ever to sustain sales and relevance. Velveeta needed a breakthrough creative approach to find fresh cultural currency and get cash registers ringing. By moving the brand from nostalgic food to bold mood, positioning Velveeta as an outrageous pleasure lifestyle, we attracted a new generation of customers, boosted category dollar share and created waves of impact in youth subcultures like beauty, fashion and nightlife.

Brand: Velveeta
Client: Velveeta
Agency: Johannes Leonardo
Language: English