Office & Delivery

Delivery: Overnight delivery, package tracking, international service, etc. Office:Printers, copiers, supplies, office furniture, etc.

FILTER BY:

PROGRAM

Your Ultimate Caddie

With increasing pressure on marketing and sponsorship budgets, FedEx wanted to ensure that their PGA sponsorship connected with golf enthusiasts in a meaningful and measurable way. By highlighting a common golfing pain point, traveling with clubs, FedEx let golf fans know that it offers a tangible solution. Using humor to relay the idea that nothings more important than your clubs, the campaign ignited conversation amongst golfers, generated brand engagement and most importantly, helped drive pack and ship revenue growth of almost forty times the level prior to the campaign.


Brand: FedEx
Client: FedEx Corp.
Agency: BBDO New York

A Simpler Way to Ship Holiday Campaign

The U.S. Postal Service had an aggressive goal of increasing expedited package shipping revenue and volume during a holiday retail season weakened by a down economy. It reinvented the holiday gift shipping and returns process by convincing people to make advance ordering of Flat Rate Boxes a top priority, in order to make holiday shipping simpler. In doing so, the Postal Service was able to exceed volume and revenue goals by more than 65% and 120%, respectively, in the condensed holiday timeframe.


Brand: United States Postal Service
Client: United States Postal Service
Agency: Campbell-Ewald

A Simpler Way to Ship Campaign

The U.S. Postal Service had an aggressive goal of increasing revenue and volume in expedited package shipping, a declining category dominated by two iconic brands. Its 'simpler way to ship' campaign demonstrated there was an easier, more economical way to ship with Priority Mail Flat Rate Boxes. Using the iconic letter carrier to teach business shippers, 'If it fits, it ships for a low Flat Rate,' the Postal Service was able to exceed volume and revenue goals by more than seven times the campaign objective in just 90 days.


Brand: United States Postal Service
Client: United States Postal Service
Agency: Campbell-Ewald

2018_na_2018_e-2669-899_hero_1 HP HP The Wolf
2018_na_2018_e-3084-804_hero_1 United States Postal Service USPS Delivers
Blog_image Deli Deli Intelligent Safe X Jingdong Crowfunding Campaign
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years