Office & Delivery
Delivery: Overnight delivery, package tracking, international service, etc. Office:Printers, copiers, supplies, office furniture, etc.
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PROGRAM
2013 SILVER
UPS: We Love Logistics
UPS saw an opportunity to grow amongst small and medium businesses. These companies aspired to be bigger. They required a business partner, not just a shipper, to help them grow, expand across borders, serve customers better, be more efficient and productive. We uncovered a simple insight; success in business is about more than just shipping, its about managing logistics and nobody does that better than UPS. The We Love Logistics campaign redefined the value of what UPS could do, positioning UPS as a strategic partner to small and medium companies.
Brand:
UPS
Client:
UPS
Agency:
Ogilvy & Mather
Language:
English
2012 SILVER
UPS: We Love Logistics
UPS saw an opportunity to grow amongst small and medium businesses. These companies aspired to be bigger. They required a business partner, not just a shipper, to help them grow, expand across borders, serve customers better, be more efficient and productive. We uncovered a simple insight; success in business is about more than just shipping, its about managing logistics and nobody does that better than UPS. The We Love Logistics campaign redefined the value of what UPS could do, positioning UPS as a strategic partner to small and medium companies.
Brand:
UPS
Client:
UPS
Agency:
Ogilvy & Mather
Language:
English
2012 BRONZE
Your Ultimate Caddie
With increasing pressure on marketing and sponsorship budgets, FedEx wanted to ensure that their PGA sponsorship connected with golf enthusiasts in a meaningful and measurable way. By highlighting a common golfing pain point, traveling with clubs, FedEx let golf fans know that it offers a tangible solution. Using humor to relay the idea that nothings more important than your clubs, the campaign ignited conversation amongst golfers, generated brand engagement and most importantly, helped drive pack and ship revenue growth of almost forty times the level prior to the campaign.
Brand:
FedEx
Client:
FedEx Corp.
Agency:
BBDO New York
Language:
English
FINALISTS
United States Postal Service
USPS Delivers
United States Postal Service
The Biggest Gift
HP
HP The Wolf
