Office & Delivery

Delivery: Overnight delivery, package tracking, international service, etc. Office:Printers, copiers, supplies, office furniture, etc.

2011 SILVER

A Simpler Way to Ship Holiday Campaign

The U.S. Postal Service had an aggressive goal of increasing expedited package shipping revenue and volume during a holiday retail season weakened by a down economy. It reinvented the holiday gift shipping and returns process by convincing people to make advance ordering of Flat Rate Boxes a top priority, in order to make holiday shipping simpler. In doing so, the Postal Service was able to exceed volume and revenue goals by more than 65% and 120%, respectively, in the condensed holiday timeframe.

Brand: United States Postal Service
Client: United States Postal Service
Agency: Campbell-Ewald
Language: English

2010 SILVER

A Simpler Way to Ship Campaign

The U.S. Postal Service had an aggressive goal of increasing revenue and volume in expedited package shipping, a declining category dominated by two iconic brands. Its 'simpler way to ship' campaign demonstrated there was an easier, more economical way to ship with Priority Mail Flat Rate Boxes. Using the iconic letter carrier to teach business shippers, 'If it fits, it ships for a low Flat Rate,' the Postal Service was able to exceed volume and revenue goals by more than seven times the campaign objective in just 90 days.

Brand: United States Postal Service
Client: United States Postal Service
Agency: Campbell-Ewald
Language: English

2008 GOLD

Whiteboard

The White Board campaign set out to establish UPS as being more than just a shipping company by focusing on some of the more surprising capabilities they offer. The campaign explains individual services in a very simple, straightforward way to drive sales of these products. By focusing on the services individually we are showing consumers exactly what UPS can do beyond shipping, and answering the question, "What Can Brown Do For You?" The campaign was successful in driving brand awareness and exceeding sales goals of targeted products.

Brand: UPS
Client: UPS
Agency: The Martin Agency
Language: English

FINALISTS

United States Postal Service USPS Delivers

United States Postal Service The Biggest Gift

HP HP The Wolf