Office & Delivery

Delivery: Overnight delivery, package tracking, international service, etc. Office:Printers, copiers, supplies, office furniture, etc.

1998 GOLD

What's Your Priority?

The "What's Your Priority?" campaign came at a critical juncture in the history of the USPS; without a dramatic turn-around for Priority Mail the Postal Service was in real danger of being excluded from the highest margin, highest growth market, the Expedited & Package Service segment, in the entire delivery industry. The stakes were high, the competition formidable and the objective daunting, but the advertising overcame them all and surpassed even the wildest of expectations. What's more, as the only change in the entire product portfolio for Priority Mail was advertising, therefore the "What's your Priority?" campaign is responsible for the +648% rate of growth, +592%MM in revenue and the vastly improved product image and brand awareness.

Brand: Priority Mail From The United States Postal Service
Client: United States Postal Service
Agency: FCB New York
Language: English

1998 SILVER

Bringing the World Together

The Bringing the World Together campaign not only showcases the U.S. Postal Service's global capabilities, but also its Global Priority Mail product. Global Priority Mail provides an economical alternative to expedited international delivery by offering a service that has been designed to deliver documents and merchandise in 3-4 business days.

Brand: United States Postal Service
Client: United States Postal Service
Agency: Young & Rubicam
Language: English

1998 BRONZE

Direct Mail Delivers

The "Direct Mail Delivers" campaign, by the United States Postal Service, is a campaign promoting Direct Mail. The goals of the campaign are to educate and reinforce the benefits of Direct Mail to advertising and marketing decision makers and influences from medium and large businesses, to generate a response for more information, and to ultimately increase usage of Direct Mail.

Brand: United States Postal Service
Client: United States Postal Service
Agency: Wunderman Cato Johnson
Language: English

FINALISTS

United States Postal Service USPS Delivers

United States Postal Service The Biggest Gift

HP HP The Wolf