Office & Delivery
Delivery: Overnight delivery, package tracking, international service, etc. Office:Printers, copiers, supplies, office furniture, etc.
The primary purpose of the Xerox, "Two Worlds," campaign was to generate awareness for the networked Document Centre 220/230 Copier/Printer-- and in so doing, establish Xerox as a leader in the digital office. The secondary purpose was to stimulate consideration for Xerox' digital office solutions. This campaign was designed to help Xerox meet aggressive marketing objectives and sales goals.
Client: Xerox Corporation
Agency: Young & Rubicam New York