Office & Delivery

Delivery: Overnight delivery, package tracking, international service, etc. Office:Printers, copiers, supplies, office furniture, etc.

2006 SILVER

Competition

This campaign was intended to launch a fledgling brand into a stable marketplace dominated by two super brands. Communications objectives were awareness, consideration and trial generation to drive significant revenue. Unaided awareness jumped nearly 100%, consideration by more than 60%, and the campaign helped grow revenue 38% in the first month.

Brand: DHL
Client: DHL Express (USA) Inc.
Agency: Ogilvy & Mather New York
Language: English

2005 SILVER

Holiday

To launch the new "The UPS Store" brand we needed to get consumers "to break a bad habit": packing and shipping with the U.S. Post Office. Our campaign helped switch U.S. Post Office customer's to The UPS Store by highlighting the brand's superior customer service, leading to significant increases in unaided brand awareness and Holiday 2003 sales volume.

Brand: The UPS Store
Client: Mail Boxes Etc.
Agency: Doner
Language: English

2004 GOLD

What Can Brown Do For You?

UPS needed to evolve from a ground shipping company to a comprehensive strategic partner. They needed to be re-energized for those that knew them and reinvented for those that did not. UPS the brand needed to catch up with UPS the company. "What Can Brown Do For You?" has catapulted UPS once again into the limelight. Profits are up in key business units, the brand has engaged new audiences and the power of "Brown" is being felt from the mailroom to the boardroom.

Brand: UPS
Client: UPS
Agency: The Martin Agency
Language: English

FINALISTS

United States Postal Service USPS Delivers

United States Postal Service The Biggest Gift

HP HP The Wolf