FedEx Corp.

Steve Pacheco - Director, Advt.
Michael Dones - Mktg. Manager
Mindy Dunn - Sr. Mktg. Specialist

BBDO New York *Lead Agency

Gianfranco Arena - Art Director
Justin Bilicki - Art Director
Sangeet Pillai - Group Behavioral Planning Director
Sam Sally Cha - Asst. Acct. Executive
Mike Condrick - Copywriter
Peter Kain - Copywriter
David McKenzie - Manager

OMD

Resolution Media

With increasing pressure on marketing and sponsorship budgets, FedEx wanted to ensure that their PGA sponsorship connected with golf enthusiasts in a meaningful and measurable way. By highlighting a common golfing pain point, traveling with clubs, FedEx let golf fans know that it offers a tangible solution. Using humor to relay the idea that nothings more important than your clubs, the campaign ignited conversation amongst golfers, generated brand engagement and most importantly, helped drive pack and ship revenue growth of almost forty times the level prior to the campaign.