Media & Entertainment Companies
TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.
FILTER BY:
PROGRAM
1999 SILVER
Addiction
The Internet source for independent financial news and provocative market insight, TheStreet.com had an exceptional product and a small band of devoted readers. What TSC needed was to generate trial. Enter DMB&B . The "Addiction" campaign reaches out to active online investors by reflecting their edgy attitude, their independence and need for tradable information-- their addiction to the game of Wall Street, The campaign pulled in 125,000 trial subscribers, ten percent of whom paid$100 for a one-year subscription.
Brand:
TheStreet.com
Client:
TheStreet.com
Agency:
D'Arcy Masius Benton & Bowles
Language:
English
1999 BRONZE
Younger & Wiser
FORTUNE had a strongly differentiated product in the eyes of its loyals readers. But those less familiar with FORTUNE-its occasional readers and the largely non-FORTUNE reading advertising trade-thought FORTUNE was just another generic business book. Our challenge was to create a motivating, differentiating position for the FORTUNE brand that would infect the ad trade and occasional readers with the energy Fortune's loyalists had for the brand. Ultimately, this "handle" needed to fuel aggressive growth in ad sales, newstand sales, and total leadership.
Brand:
FORTUNE
Client:
Fortune Magazine
Agency:
Fallon McElligott
Language:
English
1998 GOLD
Dixie Carter Serial
This campaign was designed to introduce a new brand name, the BellSouth Yellow Pages, and communicate the new brand positioning as "the most proven and dependable source of local buying information" in the South. The campaign features Dixie Carter, of Designing Women fame, and a native of Tennessee, who demonstrates how "one strong-willed woman" can find all the contractors and information she needs to renovate her river retreat, with only the help of the BellSouth Yellow Pages. The campaign exceeded all of the marketing objectives set for it, including branding, positioning, awareness, usage and revenue.
Brand:
BellSouth Yellow Pages
Client:
BellSouth Corporation
Agency:
WestWayne, Inc.
Language:
English
FINALISTS
AMERICA TV
Más que publicidad, memorias.
Netflix
Next Station: The Upside Down
SPOTIFY
MEXCLA SOMOS. MÉXICO ES IMPARABLE
