Media & Entertainment Companies

TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.

1996 SILVER

Moment Campaign

The "Moment" campaign's premise is simple: Only National Geographic can create the moments that forge such strong connections with readers. This excellence, these heroic moments, are the essence of National Geographic. They are the difference between us and the rest. Reader's passion and power lend credibility to the magazine's pages, for editorial as well as advertising content. National Geographic has created the most attractive advertiser print environment in existence today.

Brand: National Geographic
Client: National Geographic Magazine
Agency: Goldberg.Marchesano.Kohlman.Inc.
Language: English

1996 BRONZE

1995 San Jose Mercury News Campaign

The overall campaign goal for the Mercury News was to protect an d grow its readership base and revenues from Classified sales. By targeting the Occasional Reader and creating the "celebration of smart," circulation sales increased over 1% despite an increasingly competitive news environment. By creating situational needs for the users of the largest Classified categories and offering Mercury News as the most effective solutions, Classified revenues increased 12% despite challenges from other sources.

Brand: San Jose Mercury News
Client: San Jose Mercury News
Agency: McCann-Erickson San Francisco
Language: English

1995 GOLD

Biographies

The "Biographies" campaign, which was launched in October of 1994, has proven very successful for The Hospital for Special Surgery. An increase of 25% in phone inquiries about the hospital was noted upon the launching of the campaign. This indicates increased awareness, which translated to a 7% increase in office visits. The campaign will continue into 1995.

Brand: The Hospital for Special Surgery
Client: The Hospital for Special Surgery
Agency: Ogilvy & Mather
Language: English

FINALISTS

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