Media & Entertainment Companies
TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.
The launch of new TV series House Arrest
The most challenging and difficult task was not to just raise awareness of the new TV series, “House Arrest”, but to build up the connection between the new project and the new online platform, TNT-Premier, in the viewers’ minds, as they were used to the fact that everything that is promoted on TNT is shown on TNT.
Client: TNT Broadcasting Network
In 2018, OkCupid had been all but forgotten. New dating apps like Tinder had redefined the modern dating world as a place of superficiality and swipe for a sex. How do you make yourself relevant again when you don’t offer what people expected from modern dating? The truth is that was a blessing, people were fed up with the lack of depth and looking for deeper connection, something OkCupid has always offered. Our campaign made interesting sexy by subverting Down. To. F##K and resurrected the brand.
Agency: Wieden+Kennedy New York