Media & Entertainment Companies

TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.

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OkCupid: DTF

In 2018, OkCupid had been all but forgotten. New dating apps like Tinder had redefined the modern dating world as a place of superficiality and swipe for a sex. How do you make yourself relevant again when you don’t offer what people expected from modern dating? The truth is that was a blessing, people were fed up with the lack of depth and looking for deeper connection, something OkCupid has always offered. Our campaign made interesting sexy by subverting Down. To. F##K and resurrected the brand. 


Brand: OkCupid
Client: OkCupid
Agency: Wieden+Kennedy New York

Nayi Soch


Brand: Star Plus
Client: Star India Pvt. Ltd.
Agency: Ogilvy & Mather Group, India

Scratch Scratchcards in milion ways

Thanks to the implemented communication strategy and selected communication channels, the Scratch the Scratchcards in a Million Ways campaign got a wide coverage and achieved its goals. Acquiring a new customer group resulted in an increase in sales, in 2017 brand’s participation in LOTTO’s portfolio reached 24%. During the campaign, the sales grew by 44% (vs the previous month), and the long-term average monthly sales increased by over 34%. Thanks to the strengthening of the image, the increase in the brand recall was higher than expected (from 36% to 43%).


Brand: Scratchcards LOTTO
Client: Totalizator Sportowy
Agency: Apella

2019_us_2019_e-4353-738_hero_1 The Wall Street Journal Selling WSJ to a Generation Raised on Free
2019_us_2019_e-3657-458_hero_1 PBS The Vietnam War Campaign
2018_in_2018_58_hero_1 Sony Max 10 Saal Aapke Naam - An ode to the diverse fans of IPL
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