Media & Entertainment Companies
TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.
Scratch Scratchcards in milion ways
Thanks to the implemented communication strategy and selected communication channels, the Scratch the Scratchcards in a Million Ways campaign got a wide coverage and achieved its goals. Acquiring a new customer group resulted in an increase in sales, in 2017 brand’s participation in LOTTO’s portfolio reached 24%. During the campaign, the sales grew by 44% (vs the previous month), and the long-term average monthly sales increased by over 34%. Thanks to the strengthening of the image, the increase in the brand recall was higher than expected (from 36% to 43%).
Brand: Scratchcards LOTTO
Client: Totalizator Sportowy
The Truth is Hard to Find
In 2017, with misinformation rampant, The New York Times needed to demonstrate they were an unbiased news source worth paying for. It became clear that The Times’ dogged dedication to uncovering hard truths made it invaluable during these unsettled times. The resulting campaign "The Truth Is ...." worked hard at every level: it put The Times at the center of the conversation about the role of a free press, positioned it as trusted source for deeply-reported journalism, and resulted in the best quarter for subscriber growth in the NYT’s history.
Brand: The New York Times
Client: The New York Times
The Mud Soldier
‘Flanders Fields 14-18’ is a destination program established by the Flemish tourism authority Visit Flanders. Commemorating the First World War, it was designed to attract visitors from European and selected overseas markets to WWI battlefields, cemeteries, memorials and museums in the Belgian region of West Flanders.
For the year 2017, the challenge was to grow again and try to reach the average target goal of 500,000 unique visitors per year set at the start of the programme.
Brand: Flanders Fields
Client: Toerisme Vlaanderen
Agency: Ogilvy & Social.Lab Belgium