Media & Entertainment Companies

TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.

2023 BRONZE

QUE MIRÁ BOBOT

Netflix tenía el desafío de crear una campaña para comunicar contenido exclusivo disponible y que, además, le permitiera conectar e interactuar con los argentinos. No sólo logramos unir un insight muy propio de la marca con la conversación más viral del 2022, sino que revolucionamos la forma en que los argentinos eligen qué ver en nuestra plataforma con Bobot. Esta estrategia logró mantener a la audiencia comprometida y entretenida, generando resultados muy significativos evidenciando un alto nivel de compromiso y participación.

Brand: Netflix
Client: Netflix
Agency: Isla
Language: Spanish

2022 SILVER

Random

"Random" is the first audio story with video components. It's an Audiobook which, thanks to its unique content and form, has taken the Polish internet by storm - 92% organic reach, a CPI lower by 60%, and the highest number of listens on the history of Storytel. However, the most important thing is that "Random" turned out to be extremely beneficial to Storytel's business side, bringing in 77% more new users and a 16% increase to conversion. Not bad for a 91 minute audio story.

Brand: Storytel
Client: Storytel
Agency: Storytel
Language: English

2022 GLOBAL GRAND CONTENDER

A Little Museum Taking On Big Stereotypes

EPIC The Irish Emigration Museum was a small museum in Dublin (Ireland) competing in a cluttered category against much more established and well known competitors like The Guinness Storehouse. But tourists increasingly want to get past the 'tourist traps' and experience the more authentic side to the country they're visiting. By positioning EPIC the best way to understand Ireland, we were able to stand out and boost visitor numbers.

Brand: EPIC, The Irish Emigration Museum
Client: EPIC The Irish Emigration Museum
Agency: The Public House
Language: English

FINALISTS

AMERICA TV Más que publicidad, memorias.

Netflix Next Station: The Upside Down

SPOTIFY MEXCLA SOMOS. MÉXICO ES IMPARABLE