Media & Entertainment Companies

TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.

2021 GLOBAL GRAND

Nat Geo Into The Dark. A trip to the eclipse

NatGeo created a unique experience around the total solar eclipse, on an airplane, over 39 thousand feet high, to create awareness and position National Geographic as one of the top brands associated to the eclipse. As results, 27,529 people participated in the contest to get a seat at the airplane. Revenues from sponsorship doubled. National Geographic was positioned as the great winning brand around the eclipse. And the impact on digital and press took center stage in the conversation on social networks and the media around that July 2nd.

Brand: National Geographic
Client: The Walt Disney Company Latin America
Agency: Wolf BCPP
Language: English

2021 GLOBAL GRAND CONTENDER

#TimeToRead

Curtea Veche Publishing proved that there is #TimeToRead, no matter how tied-up our lives are. The campaign debunked the most often invoked reason – the lack of time – through the power of example, given by the busiest and successful celebrities people looked up to. Playing things simply paid back: going where people were, sharing the message through those they followed, the campaign reached 10 times more people than estimated and truly impacted Romanians’ attitudes towards reading. 100% organically, with no media budget.

Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Agency: LEO BURNETT
Language: English

2020 GOLD

The Truth Is Worth It

With journalism under threat, both politically and economically, The New York Times needed to demonstrate why its journalism is essential and deserves support. We uncovered a latent truth: when readers who expect news to be free understand what it takes for us to pursue the truth, they understand why it’s worth paying for. The resulting campaign captivated audiences through storytelling, shifted perception of the value of journalism, and inspired action by adding new subscribers, ensuring that The Times can pursue its vital mission as a healthy 21st century business.

Brand: The New York Times
Client: The New York Times
Agency: Droga5
Language: English

FINALISTS

AMERICA TV Más que publicidad, memorias.

Netflix Next Station: The Upside Down

SPOTIFY MEXCLA SOMOS. MÉXICO ES IMPARABLE