Media & Entertainment Companies

Long live the neighbor’s goat!

Brand: PressOne
Client: PressOne
Agency: GMP+Webstyler
Language: Romanian

Nayi Soch

Brand: Star Plus
Client: Star India Pvt. Ltd.
Agency: Ogilvy & Mather Group, India
Language: English

Scratch Scratchcards in milion ways

Thanks to the implemented communication strategy and selected communication channels, the Scratch the Scratchcards in a Million Ways campaign got a wide coverage and achieved its goals. Acquiring a new customer group resulted in an increase in sales, in 2017 brand’s participation in LOTTO’s portfolio reached 24%. During the campaign, the sales grew by 44% (vs the previous month), and the long-term average monthly sales increased by over 34%. Thanks to the strengthening of the image, the increase in the brand recall was higher than expected (from 36% to 43%).

Brand: Scratchcards LOTTO
Client: Totalizator Sportowy
Agency: Apella
Language: Polish