Media & Entertainment Companies
TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.
The launch of a young TV channel’s original show
In July 2017, the Channel launched Cash or Crash, its first original comedy show featuring celebrities. The goal was to turn this brash and unpredictable show into a real TV hit whose share would exceed the Channel average. The communication campaign style was off-the-hook and loud – just like the show itself, which lead to over 555 publications in mass media. On-air, the show received a 2.2% share, which was higher than TNT4 average, while on the Internet Cash or Crash got a whopping 20 million views.
Brand: TNT4 TV Channel
Client: TNT4 TV Channel
Agency: TNT4 TV Channel