Media & Entertainment Companies

TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.



The launch of a young TV channel’s original show

In July 2017, the Channel launched Cash or Crash, its first original comedy show featuring celebrities. The goal was to turn this brash and unpredictable show into a real TV hit whose share would exceed the Channel average. The communication campaign style was off-the-hook and loud – just like the show itself, which lead to over 555 publications in mass media. On-air, the show received a 2.2% share, which was higher than TNT4 average, while on the Internet Cash or Crash got a whopping 20 million views.

Brand: TNT4 TV Channel
Client: TNT4 TV Channel
Agency: TNT4 TV Channel

Chrun 60 "Porque puedo"

Brand: DirecTV
Client: DirecTV
Agency: Maruri Grey

Torrents Morghulis

Brand: Hotstar
Client: Star India Pvt. Ltd.
Agency: Hotstar - In House Creative Communications

2019_us_2019_e-4353-738_hero_1 The Wall Street Journal Selling WSJ to a Generation Raised on Free
2019_us_2019_e-3657-458_hero_1 PBS The Vietnam War Campaign
2018_in_2018_58_hero_1 Sony Max 10 Saal Aapke Naam - An ode to the diverse fans of IPL

Filter by:
+ Add More Filters

To browse winners in this category from previous years