Media & Entertainment Companies

Heritage

The Shake 'N Bake "Heritage" campaign successfully launched the "Perfect Potatoes" line extension. The commercial playfully resurrects footage from the 1966 O&M commercial that originally built the brand--the little southern girl and her immortal utterance "I helped"--and uses this to build the new business.

Brand: Shake 'N Bake Perfect Potatoes
Client: Kraft Foods, Inc.
Agency: Ogilvy & Mather
Language: English

Hugs Introduction

The Hershey's Hugs introduction was the most successful new product in the history of the candy category. The campaign was intended to establish Hugs as "the new candy from Hershey's that gives you the pleasure of a Hershey's Kiss, hugged by white chocolate". Hugs became a significant category player in one year.

Brand: Hershey's Hugs
Client: The Hershey Company
Agency: Ogilvy & Mather
Language: English

Ultimate Caribbean 10 and 11 night cruises

Brand: Celebrity Cruises
Client: Celebrity Cruises
Agency: Korey, Kay & Partners
Language: English