Media & Entertainment Companies

TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.

1998 SILVER

Star Tribune Brand Campaign - It's Where You Live.

The Star Tribune implemented a brand campaign to broaden consumer perceptions and usage of all Star Tribune products, particularly those other than the newspaper. The campaign used 2 space alien "outsiders" to demonstrate the relevancy and usefulness of Star Tribune Online, it being most dramatically different Star Tribune product from the well-known newspaper. Public appearance were also used to bring the alien characters in direct contact with the public to emphasize the Star Tribune's local expertise.

Brand: Star Tribune
Client: Star Tribune
Agency: Fallon McElligott
Language: English

1998 BRONZE

Cliffhanger

Situation: Busy Southern Californians did not feel they had time to read the Los Angeles Times. Better Ideas: A campaign that demonstrated how interesting and relevant The Times articles were to our target. Better Results: We successfully 1)increased daily circulation, 2)reversed the downward Sunday circulation trend, 3)minimized subscription stops.

Brand: Los Angeles Times
Client: The Los Angeles Times
Agency: DDB Los Angeles
Language: English

1997 GOLD

How Money Becomes Wealth

The Overal goal for Barron's was to reposition the publication so that a superior editorial product was seen to be much more accessible in order to attract new readers. The challenge was to find a meaningful way of doing so with a limited budget and in an intense competitive enviroment. The solution was to make the advertising a reflection of the product itself--intelligent and authoritative, yet also fresh and contempory. The result was witty, sophisticated and visually arresting campaign that positioned Barron's as the ultimate tool with which to attain wealth and successfully stimulated both circulation and advertising sales.

Brand: Barron's
Client: Dow Jones and Company, Inc.
Agency: Angotti, Thomas, Hedge, Inc.
Language: English

FINALISTS

AMERICA TV Más que publicidad, memorias.

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