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Hugs Introduction

The Hershey's Hugs introduction was the most successful new product in the history of the candy category. The campaign was intended to establish Hugs as "the new candy from Hershey's that gives you the pleasure of a Hershey's Kiss, hugged by white chocolate". Hugs became a significant category player in one year.


Brand: Hershey's Hugs
Client: The Hershey Company
Agency: Ogilvy & Mather

Ultimate Caribbean 10 and 11 night cruises


Brand: Celebrity Cruises
Client: Celebrity Cruises
Agency: Korey, Kay & Partners

Fry A Little Better


Brand: House-Autry
Client: Southern Brands,Inc./House-Autry Mills
Agency: Long, Haymes & Carr/Lintas

2019_sg_2019_18_hero_1 History Channel ‘DRAMABAIT’ CAM
2019_us_2019_e-4353-738_hero_1 The Wall Street Journal Selling WSJ to a Generation Raised on Free
2019_us_2019_e-3657-458_hero_1 PBS The Vietnam War Campaign
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