Media & Entertainment Companies
TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.
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PROGRAM
2000 SILVER
NFL Sunday Ticket Shopping
DIRECTV had to convince football fans that NFL Sunday Ticket on DIRECTV was worth the $559 investment for a programming package, hardware and installation, even though their primary competitor was offering hardware for free. The "Shopping" campaign was based on the insight that fans want to watch their games and follow their favorite players. And, only DIRECTV can allow them to go "Shopping" and select them every Sunday.
Brand:
DIRECTV
Client:
DIRECTV
Agency:
Campbell-Ewald West
Language:
English
2000 BRONZE
MotherNature
In Spring 1999, MotherNature.com launched their inaugural advertising. The campaign, comprised of TV, radio, print and outdoor, is designed to: -Introduce the company and its offering -Build trust in a new brand and Internet medium -Drive site traffic
Brand:
MotherNature.com
Client:
MotherNature.com, Inc.
Agency:
Ogilvy & Mather
Language:
English
1999 GOLD
Life
The iVillage.com campaign was launched to build awareness of the website for women and increase membership enrollment numbers. The campaign, highly targeted to wired women, led to impressive results: "on-air"" awareness tripled and surpassed other key competitors, and membership enrollment numbers increased drastically.
Brand:
Village.com, The Women's Network
Client:
iVillage.com, The Women's Network
Agency:
DDB New York
Language:
English
FINALISTS
AMERICA TV
Más que publicidad, memorias.
Netflix
Next Station: The Upside Down
SPOTIFY
MEXCLA SOMOS. MÉXICO ES IMPARABLE
