Media & Entertainment Companies
TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.
The Hershey's Hugs introduction was the most successful new product in the history of the candy category. The campaign was intended to establish Hugs as "the new candy from Hershey's that gives you the pleasure of a Hershey's Kiss, hugged by white chocolate". Hugs became a significant category player in one year.
Brand: Hershey's Hugs
Client: The Hershey Company
Agency: Ogilvy & Mather