Media & Entertainment Companies
TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.
FILTER BY:
PROGRAM
2001 SILVER
The Car You Want
AutoTrader.com was a late entry into the already crowded used-car shopping category. AutoTrader.com's challenge was to establish themselves quickly as a major player with a superior product offering. Conventional wisdom was that the marketplace could only support one or two brands. After one year in the marketplace, AutoTrader.com became the undisputed leader in awareness, preference and traffic.
Brand:
AutoTrader.com
Client:
AutoTrader.com
Agency:
Doner
Language:
English
2001 BRONZE
Virtual Romance
After years of gradual decline in the diamond engagement ring acquisition rate, we created a plan to reverse the trend. Using a witty TV spot to invite a woman to design her own engagement ring online, we helped her fall in love with a special diamond. Acquisition rates rebounded to historic levels and the market grew by over $600MM.
Brand:
De Beers
Client:
De Beers- CSO
Agency:
JWT New York
Language:
English
2000 GOLD
One Paper. Many Voices
Despite being the largest, oldest newspaper in Northern California, the San Francisco Chronicle was not well-respected or even particularly well-liked by it's own readers. The "One Paper. Many Voices." campaign attempted to create a new personality for the paper - based on the people who actually created the newspaper every day. In just twelve months, the advertising succeeded in improving readers' perceptions of the newspaper.
Brand:
The San Francisco Chronicle
Client:
The San Francisco Chronicle
Agency:
Grant, Scott & Hurley
Language:
English
FINALISTS
AMERICA TV
Más que publicidad, memorias.
Netflix
Next Station: The Upside Down
SPOTIFY
MEXCLA SOMOS. MÉXICO ES IMPARABLE
