Media & Entertainment Companies

TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.

2004 BRONZE

TV Guide Color Bar

Amid poor user perception, lack of editorial credibility, and the belief that it was a dying brand, TV Guide set out to reverse its rapidly declining ad sales. The advertising specifically targeted media professionals responsible for recommending media vehicles to their clients. By shaking current perceptions of the magazine and reestablishing its relevancy, this campaign successfully reversed a three-year decline in ad sales and reintroduced a newly designed TV Guide to the ad community.

Brand: TV Guide
Client: TV Guide Publishing Group
Agency: The Richards Group
Language: English

2003 BRONZE

See Inside

This campaign is about creating a uniquely differentiating position for BusinessWeek so that the media community and advertisers clearly understood why the BusinessWeek brand was different. The campaign leveraged the truths about BusinessWeek. The BusinessWeek brand is about exceptional insight. The result? The BusinessWeek brand helps our audience See Inside to make smarter decisions about business, career and finance.

Brand: BusinessWeek
Client: BusinessWeek
Agency: DCA Advertising
Language: English

2002 GOLD

Connecting Us to The Times

While in 1964 more than 80% of adults read the newspaper, today it's barely over half. The Los Angeles Times readership had followed a similar declining pattern. But when the 'Connecting Us to the Times' campaign launched in the summer of 2000, readership increased 2% overall and 4% for the core target. This was not only the first increase in readership for the Times in over five years, it was accompanied by 18% and 37% increases in loyalty among the most important reader segments--at the same time that newspapers across the country were experiencing a 3% decline in readership.

Brand: Los Angeles Times
Client: The Los Angeles Times
Agency: Ground Zero Advertising
Language: English

FINALISTS

AMERICA TV Más que publicidad, memorias.

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