Media & Entertainment Companies
TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.
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PROGRAM
2008 SILVER
Planet Earth
Planet Earth's marketing communications and product confirmed to the world that Discovery Channel is the leader in knowledge programming. The smart strategy, earthlings meet earth, and the rich holistic communications plan made Planet Earth's premiere one of the most watched cable events ever blowing away historic awareness levels and ratings.
Brand:
Discovery Channel
Client:
Discovery Communications
Agency:
PHD
Language:
English
2007 GOLD
Life Lessons
TLC's ad sales and ratings were down and viewers were emotionally disconnected from the network. With the heydays of Trading Spaces long gone, viewers and ad buyers weren't sure what TLC stood for any more. TLC needed a new identity. We resonated with a lifestage and we created a strategic platform that would define the network as something more than just a TV channel. Based off human truths, the Life Lessons campaign took TLC in a new direction. The Campaign revitalized TLC, increased ratings and engaged our viewers.
Brand:
TLC
Client:
The Learning Channel
Agency:
The Martin Agency
Language:
English
2006 SILVER
How Far Will You Go?
Infinity Broadcasting, one of the nation's largest radio broadcasters, had done little corporate marketing in the past. The challenge was to create a powerful voice for the brand and create a meaningful dialogue with advertising decision makers at both agencies and clients. A b-to-b campaign aimed at increasing overall brand awareness and market share has been extremely positive. Unaided brand awareness increased by more than 15%, and the campaign generated significant perceptual increases on several key brand attributes.
Brand:
Infinity Broadcasting
Client:
Infinity Broadcasting
Agency:
The VIA Group LLC
Language:
English
FINALISTS
AMERICA TV
Más que publicidad, memorias.
Netflix
Next Station: The Upside Down
SPOTIFY
MEXCLA SOMOS. MÉXICO ES IMPARABLE
