Media & Entertainment Companies

TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.

2015 BRONZE

Awkward Family Viewing

Watching HBO with your parents can be horrifying and terribly awkward. That was the insight that led us to develop the HBO GO campaign. We needed to capture the Internet's attention to get our key audience, millennials, thinking and talking about HBO GO. And with roughly $365,000 for production and media, we knew it would have to be deeply compelling. Our PR and media strategy targeted millennials and HBO fans across their social networks and helped spread the word across news, humor, and culture sites.

Brand: HBO GO
Client: HBO
Agency: SS+K
Language: English

2014 SILVER

NetEase News-The Attitude Is On You

Under restricted news environment in China, there is nothing different about news. How can NetEase news drive viewership as game-changer? We discovered that the more controlled the news, the more liberated the opinions become. So we champion the attitude of NetEase readers. We launched a 2 waves campaign-the attitude is on you-to inspire Chinese news readers to share voice at NetEase news platform. After wave 1, NetEase viewership increased by 9.13%(competitors dropped by 2.52%).During 2 waves, the total users time spending on NetEase news APP ranked No 1.

Brand: NetEase
Client: NetEase Inc.
Agency: Proximity
Language: English

2014 BRONZE

People Love PEOPLE

In 2007 People Magazine was hit by the perfect storm: The Great Recession combined with the dramatic behavioral shift to onlinenews. Celebrity websites offered readers instant access to the stars free, causing Peoples sales to plummet. In 2011, Time Inc. decided to undertake the first advertising campaign in the brand s history. Tapping into the insight that sites are often negative and gossipy , we brought back the romance of celebrity news by paying tribute to celebrities and their amazing lives. Our campaign People Love People increased sales and Peoples market share.

Brand: PEOPLE Magazine
Client: Time Warner Retail Sales & Marketing
Agency: The Terri & Sandy Solution
Language: English

FINALISTS

AMERICA TV Más que publicidad, memorias.

Netflix Next Station: The Upside Down

SPOTIFY MEXCLA SOMOS. MÉXICO ES IMPARABLE