HBO

SS+K *Lead Agency

Bobby Hershfield, CCO
Lindsey Lanpher, Sr. Copywriter
Richard Tseng, Copywriter
John Swartz, SVP, Director of Production
Kim Cross, Sr. Producer
Kevin Skobac, SVP, Digital Strategy
Jennifer Barr, VP, Acct. Director

O Positive Films

David Shane, Director
Ralph Laucella, Executive Producer

Mackenzie Cutler

Gavin Cutler, Editor

Watching HBO with your parents can be horrifying and terribly awkward. That was the insight that led us to develop the HBO GO campaign. We needed to capture the Internet's attention to get our key audience, millennials, thinking and talking about HBO GO. And with roughly $365,000 for production and media, we knew it would have to be deeply compelling. Our PR and media strategy targeted millennials and HBO fans across their social networks and helped spread the word across news, humor, and culture sites.