Home Furnishings & Appliances

Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator'€™s supplies, paint, and wallpaper.

2001 GOLD

The Great Mediator

Maytag, the 100-year old brand known for its strength in laundry, was having difficulty convincing consumers of its expertise in other appliance categories. This successful launch of the high-end Maytag Gemini Range, a unique double-oven, changed all that. By leveraging the insight of "family mealtime stress", Maytag successfully introduced the first range ever that allows consumers to cook two different foods, with two different temperatures, all at the same time.

Brand: Maytag
Client: Maytag Appliances
Agency: Leo Burnett USA
Language: English

2001 SILVER

No More Makeshifting

Sauder believed it could get the millions of people who buy home computers and set them up on the kitchen table, the floor, or the computer packing box to instead put them on Sauder computer furniture. With a limited budget, Sauder was able to grow 1Q 2000 category sales of home computer furniture by 57% and its own leadership position by 5 share points.

Brand: Sauder
Client: Sauder Woodworking
Agency: Cramer-Krasselt
Language: English

2001 SILVER

Ernest Hemingway - The Collection of a Lifetime

The Ernest Hemingway Collection by Thomasville was inspired by the expansive life and times of this remarkable author. This Collection has captured the imaginations of home furnishing enthusiasts achieving over $100 million in year one sales. FURNITURE TODAY has declared it "one of the most successful new lines in industry history."

Brand: Thomasville
Client: Thomasville Furniture Industries, Inc.
Agency: Long Haymes Carr
Language: English

FINALISTS

iRobot iRobot OS – Situation Roomb

Ariel Ariel Kare Ga Possible

Ariel Ariel Blue Blue